Say goodbye to K-beauties. Say hello to Indi-beauty
Once upon a time long, long ago when our moms were young like us. They would read about all the cosmetics and beauty brands that were a craze abroad but not available in India.
They would wait for someone to travel to the US or Europe to
give them a shopping list of beauty products they desired. They would often ask
their uncles or brothers to get
“foreign” anti-ageing creams, orange peel-off masks and chocolate face packs for
an enviable glow. At that time, getting these exotic beauty products in Indian
markets was difficult as well as costly. Plus, Indian brands were hardly manufacturing
them.
Then there came a time we became obsessed with the concept of
‘glass skin’ that gave rise to the
popularity of K-beauty. As a result, shops and malls across India got flooded
with K-beauty products and cosmetics. Before, you start confusing it with
something from Kardashian franchise. Well, let us tell you more about it.
It actually is the Korean influence
upon the skincare routines and import of Korean products that promise a fairer
and luminous skin.
However, it seems K-beauties
are now making a way for Indian beauty brands with a majority of youth echoing
PM Narendra Modi’s “Vocal for Local” theory.
And why not, Indian products
give excellent results and follow international standards and are easily
available at a fraction of their cost. Hence, Indi brands like Lotus Herbals are
making waves across the world with their effective, safe and reasonable range
of beauty products.
While these Indian brands are
really awesome, they lack the fun element and a wackiness that young Indian
gals associate themselves with.
Then came IKKAI.
Ikkai, a cool new-age brand
offers awesome beauty products that are easy to use, easy on pocket as well as easy
to carry. Ikkai offers a fun range of happy beauty products that leave you with
healthy and radiant skin. These adorably delicious beauty products will add fun
and joy to your otherwise monotonous routines.
Designed with love and care,
Ikkai products are organic, safe and suitable for all skin types. They will
leave you with a smooth, supple and glowing skin that will radiate good health
and happiness. They will add to your confidence and help you put your best face
forward.
Because the happier you are, the prettier you will look.
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